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Newly Added Collections

 
Title Author Call Number Format
Advertising and promotion : an integrated marketing communications perspective Belch, George E. (George Edward),and Belch, Michael A. HF5823 .B387 2024 Print
Risk Communication : A Handbook for Communicating Environmental, Safety, and Health Risks Regina E. Lundgren and Andrea H. McMakin T10.68 .L863 2018 eBook (Click here to access this eBook)
Media management : a casebook approach Hollifield, C. Ann, Wicks, Jan LeBlanc,  Sylvie, George, and Lowrey, Wilson P96.M34 H65 2016 Print
Effective public relations and media strategy Reddi C. V. Narasimha HM1221 .R43 2014 Print
Community psychology : linking individuals and communities Kloos, Bret, .; Kloos, Bret.; Hill, Jean.; Thomas, Elizabeth.; Wandersman, Abraham.; Elias, Maurice J. and Dalton, James H. RA790.55 .C66 2021 Print
Video production techniques : theory and practice from concept to screen Diefenbach, Donald L., and Slatton, Anne E. PN1992.94 .D54 2019 Print
Storytelling through video : 7 steps for producing & promoting video content Fuller, Patrick LB1042 .F85 2019 Print
Advertising and integrated brand promotion Scheinbaum, Angeline Close; O'Guinn, Thomas C. and Semenik, Richard J. HF5821 .S34 2023 Print
Media management : strategy, business models and case studies Wirtz, Bernd W. P96.M34 .W578 2020 Print