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Entrepreneurship and Innovation

This guide compiles resources for entrepreneurship and innovation

Trademark registration

 

A trademark functions as a brand identifier, encompassing any word, name, symbol, device, or combination thereof used or intended to distinguish the goods or services of one seller or provider from those of others, and to specify their origin. Although federal registration of a trademark is not obligatory, it offers several benefits, including public notice of ownership claim, nationwide legal presumption of ownership, and exclusive usage rights for the goods or services outlined in the registration. In today’s era, people exhibit heightened brand awareness.