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Marketing Management

LibGuide is the best reference tool of LRC to market its resources and services to clientele. This tool will help them to locate, evaluate, and use scholarly & peer-reviewed resources in writing research project on a particular subject area.

Find resources using One Search for LRC resources

Use the following subject terms below to search for books, e-books, articles, dissertations/theses, web videos and other resources: 

  • Business logistics
  • Management
  • Advertising media planning
  • Market saturation
  • Marketing audits
  • Product management
  • Integrated marketing
  • Marketing
  • Marketing agreements
  • Marketing research
  • Marketing strategy